Hi! I'm Jonas Caruana
I'm an athlete and entrepreneur living in Vancouver BC, Canada. I love it here! Originally from Australia, I've studied, worked and lived abroad since 2005, spending time across Europe and the Americas.
Here's what else you need to know...
3pm yesterday afternoon my buddy Andy calls: "You wanna do this?" Earlier that day we'd ridden to Horseshoe Bay and talked about planning an August of adventures. We were to hike Garibaldi this weekend then something came up and it was off. And then came the call. Let's do the Lions cos it's getting late. Hike in, make camp near the west Lion, watch an epic sunset and sunrise, finish the Lions, then pack out. Heck yeah. And this was what camp looked like #nofilter #beautifulbc
I sweat, a lot...
Sweating once a day gets my blood pumping and brings me alive in every area of my life: at work, in my relationships, and in the community. I believe it creates a platform from which greatness in your whole life follows.
Every week, I plan my sweat schedule and invite training buddies, colleagues and friends, to join me. I use these sweat dates as a chance to catch-up, to take a meeting outside, to motivate, and to coach. Sweating together is the quickest, best way to create authentic, human connections.
And every year, I set fitness goals and a race schedule, and love helping others to set theirs. Currently, I'm training for my first Ironman distance triathlon with the big-ass goal of swimming the 3,800m swim in 3,800 seconds. Anyone who's a swimmer knows that that's a solid workout, especially for someone who couldn't swim before 2016...
...and I love sweaty people.
I've spent the better part of a decade building and working with companies and brands that help people lead active, awesome lifestyles.
Most recently, I worked at lululemon athletica and spent over five years with the brand, most recently at their head office in Vancouver in a variety of roles across corporate strategy, brand and community.
Prior to lululemon, I co-founded a startup called Training Mobs: a website and social fitness community that helped you find and share awesome, social workouts near you.
Nowadays, I work with companies in the Wellness space helping them with growth, marketing and financial strategy. I work directly with founder teams on highest value-at-risk projects. I wear many hats and I'm at my best when I get to roll my sleeves up with teams to operationalize the strategies we've co-created.
It's an exciting time to be living the sweat life – let's chat about how we can bring sweaty greatness to your life, your company, and your community. Use the form below to shoot me a note!